Vitamix
In 1949, Vitamix founder William G. “Papa” Barnard created the first infomercial in the U.S. to demonstrate how the Vitamix blender can help families eat healthier with whole foods.
Vision
Improving the vitality of people’s lives and liberating the world from conventional food and beverage preparation boundaries.
Mission
We create relationships for life by designing, developing and producing the world’s best performing and most reliable blending solutions.
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